{"id":1698,"date":"2025-01-05T04:53:08","date_gmt":"2025-01-05T04:53:08","guid":{"rendered":"https:\/\/rojascreator.com\/es\/?p=1698"},"modified":"2025-01-14T04:42:39","modified_gmt":"2025-01-14T04:42:39","slug":"wordpress-seo-web","status":"publish","type":"post","link":"https:\/\/rojascreator.com\/es\/wordpress-seo-web\/","title":{"rendered":"Beginner&#8217;s Guide to WordPress SEO Web in Simple Steps"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Discover why WordPress is the go-to tool for building websites and blogs worldwide. In this class, we\u2019ll walk you through everything you need to get started with this powerful, free web creation platform.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/rojascreator.com\/es\/wordpress-seo-web\/#wordpresscom_vs_wordpressorg\" >WordPress.com vs WordPress.org<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/rojascreator.com\/es\/wordpress-seo-web\/#what_is_a_domain_and_hosting\" >What is a domain and hosting?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/rojascreator.com\/es\/wordpress-seo-web\/#can_i_use_a_domain_without_hosting\" >Can I use a domain without hosting?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/rojascreator.com\/es\/wordpress-seo-web\/#top-level_domains_list\" >Top-Level Domains list<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/rojascreator.com\/es\/wordpress-seo-web\/#buy_domain_and_hosting\" >Buy Domain and Hosting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/rojascreator.com\/es\/wordpress-seo-web\/#should_i_separate_domain_and_hosting\" >Should I Separate Domain and Hosting?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/rojascreator.com\/es\/wordpress-seo-web\/#how_to_choose_hosting_and_a_domain\" >How to Choose Hosting and a Domain?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/rojascreator.com\/es\/wordpress-seo-web\/#tips_for_choosing_a_domain\" >Tips for Choosing a Domain:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/rojascreator.com\/es\/wordpress-seo-web\/#tips_for_choosing_a_hosting\" >Tips for Choosing a hosting<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/rojascreator.com\/es\/wordpress-seo-web\/#wordpress_seo_basics\" >WordPress SEO Basics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/rojascreator.com\/es\/wordpress-seo-web\/#configuring_your_wordpress_site\" >Configuring your WordPress site<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/rojascreator.com\/es\/wordpress-seo-web\/#writing_settings\" >Writing Settings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/rojascreator.com\/es\/wordpress-seo-web\/#reading_settings\" >Reading Settings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/rojascreator.com\/es\/wordpress-seo-web\/#discussion_settings\" >Discussion Settings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/rojascreator.com\/es\/wordpress-seo-web\/#media_settings\" >Media Settings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/rojascreator.com\/es\/wordpress-seo-web\/#permalink_settings\" >Permalink Settings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/rojascreator.com\/es\/wordpress-seo-web\/#privacy_settings\" >Privacy Settings<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/rojascreator.com\/es\/wordpress-seo-web\/#dashboard\" >Dashboard<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/rojascreator.com\/es\/wordpress-seo-web\/#appearance\" >Appearance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/rojascreator.com\/es\/wordpress-seo-web\/#seo_plugins_and_tools\" >SEO Plugins and Tools<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/rojascreator.com\/es\/wordpress-seo-web\/#rank_math_seo_made_simple\" >Rank Math: SEO Made Simple<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/rojascreator.com\/es\/wordpress-seo-web\/#antispam_bee_keeping_your_site_clean\" >Antispam Bee: Keeping Your Site Clean<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/rojascreator.com\/es\/wordpress-seo-web\/#contact_form_7_streamlined_communication\" >Contact Form 7: Streamlined Communication<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/rojascreator.com\/es\/wordpress-seo-web\/#boosting_your_website_with_additional_tools\" >Boosting Your Website with Additional Tools<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/rojascreator.com\/es\/wordpress-seo-web\/#users\" >Users<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/rojascreator.com\/es\/wordpress-seo-web\/#posts_and_pages\" >Posts and Pages<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/rojascreator.com\/es\/wordpress-seo-web\/#starting_with_posts_and_pages\" >Starting with Posts and Pages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/rojascreator.com\/es\/wordpress-seo-web\/#adding_and_formatting_content\" >Adding and Formatting Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/rojascreator.com\/es\/wordpress-seo-web\/#enhancing_with_media\" >Enhancing with Media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/rojascreator.com\/es\/wordpress-seo-web\/#managing_external_links_in_wordpress\" >Managing External Links in WordPress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/rojascreator.com\/es\/wordpress-seo-web\/#configuring_metadata\" >Configuring Metadata<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/rojascreator.com\/es\/wordpress-seo-web\/#implementing_schema_markup_and_rich_snippets\" >Implementing Schema Markup and Rich Snippets<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/rojascreator.com\/es\/wordpress-seo-web\/#publishing_and_monitoring_performance\" >Publishing and Monitoring Performance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/rojascreator.com\/es\/wordpress-seo-web\/#categories_tags_and_archive_pages_made_easy_with_information_architecture\" >Categories, Tags, and Archive Pages Made Easy with Information Architecture<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/rojascreator.com\/es\/wordpress-seo-web\/#building_a_strong_internal_linking_strategy\" >Building a Strong Internal Linking Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/rojascreator.com\/es\/wordpress-seo-web\/#managing_categories_and_tags\" >Managing Categories and Tags<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/rojascreator.com\/es\/wordpress-seo-web\/#archive_pages_and_pagination\" >Archive Pages and Pagination<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/rojascreator.com\/es\/wordpress-seo-web\/#media_managing_images_and_files_in_wordpress\" >Media: Managing Images and Files in WordPress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/rojascreator.com\/es\/wordpress-seo-web\/#comments_engaging_with_your_audience\" >Comments: Engaging with Your Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/rojascreator.com\/es\/wordpress-seo-web\/#tools_enhancing_your_sites_health_and_performance\" >Tools: Enhancing Your Site\u2019s Health and Performance<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>You\u2019ll learn the entire process, from installing and setting up WordPress SEO web to creating a fully functional and professional-looking website or blog. We\u2019ll cover best practices, explore how to customise your site with themes, and show you how to extend its functionality with free plugins. <\/p>\n\n\n\n<p>Plus, we\u2019ll dive into SEO strategies, including tips on using the RankMath plugin, to help your site rank higher on search engines. Let\u2019s get a move on!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"wordpresscom_vs_wordpressorg\"><\/span><a href=\"http:\/\/wordpress.com\" target=\"_blank\" rel=\"noopener\">WordPress.com<\/a> vs<a href=\"http:\/\/wordpress.org\" target=\"_blank\" rel=\"noopener\"> WordPress.org<\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"http:\/\/wordpress.com\" target=\"_blank\" rel=\"noopener\">WordPress.com<\/a> is a hosted platform owned by Automattic, the company behind WordPress. Launched in 2005, it\u2019s a user-friendly way to create websites without worrying about hosting or maintenance. Over time, it\u2019s evolved to offer more customisation options and premium features, making it ideal for beginners or anyone looking for a simple, hassle-free setup to get a website or blog online quickly.<\/p>\n\n\n\n<p>M<a href=\"http:\/\/wordpress.org\" target=\"_blank\" rel=\"noopener\">oreover WordPress.org<\/a> is the self-hosted version of WordPress, developed by a passionate open-source community and maintained by the non-profit WordPress Foundation. It was launched in 2003 as a flexible platform for building websites. Over the years, it\u2019s grown into a powerful tool, giving users full control to customise, add plugins, and create unique sites. Perfect for those wanting creative freedom and scalability.<\/p>\n\n\n\n<p>The key difference between<a href=\"http:\/\/wordpress.com\" target=\"_blank\" rel=\"noopener\"> WordPress.com<\/a> and<a href=\"http:\/\/wordpress.org\" target=\"_blank\" rel=\"noopener\"> WordPress.org<\/a> lies in control and flexibility.<a href=\"http:\/\/wordpress.com\" target=\"_blank\" rel=\"noopener\"> WordPress.com<\/a>, owned by Automattic, is a hosted service that handles your website\u2019s hosting and maintenance, making it beginner-friendly but with limited customisation unless you pay for premium plans.<\/p>\n\n\n\n<p><a href=\"http:\/\/wordpress.com\" target=\"_blank\" rel=\"noopener\">WordPress.com<\/a> offers plans ranging from free to \u00a336\/month. The free option is basic, while paid plans include features like custom domains, advanced design tools, and eCommerce capabilities. Prices start at \u00a34\/month for personal sites and go up to \u00a336\/month for businesses needing full eCommerce functionality.<\/p>\n\n\n\n<p><a href=\"http:\/\/wordpress.org\" target=\"_blank\" rel=\"noopener\">WordPress.org<\/a>, backed by the WordPress Foundation, is self-hosted and gives you full control over your site, ideal for those wanting advanced customisation. Both started in the early 2000s, with<a href=\"http:\/\/wordpress.org\" target=\"_blank\" rel=\"noopener\"> WordPress.org<\/a> launching in 2003 as an open-source project and<a href=\"http:\/\/wordpress.com\" target=\"_blank\" rel=\"noopener\"> WordPress.com<\/a> following in 2005 to offer a managed alternative. WordPress now powers more than 40% of websites across the internet, making it the top choice for building all kinds of sites. Thanks to its open-source setup, you get incredible customisation options, perfect for creating anything from a blog to a full-on eCommerce store. Of course, being open-source can mean it\u2019s a bit more vulnerable to attacks, but don\u2019t worry! With the right security steps, like regular updates and trusted plugins, you can keep your site safe and running smoothly.<\/p>\n\n\n\n<p><a href=\"http:\/\/wordpress.org\" target=\"_blank\" rel=\"noopener\">WordPress.org<\/a> is ideal if you want full control and customisation of your website. While WordPress itself is free, keep in mind that hosting and SEO tools aren\u2019t. Before diving into finding the best hosting package, we\u2019ll guide you on how to choose the right one to match your needs and budget.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"what_is_a_domain_and_hosting\"><\/span>What is a domain and hosting?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Before jumping into the factors to consider, let\u2019s break down what a domain and hosting are and how they work together.<\/p>\n\n\n\n<p>A <strong>domain<\/strong> is your site\u2019s online address, like<a href=\"http:\/\/yoursite.com\" target=\"_blank\" rel=\"noopener\"> rojascreator.com<\/a>. It helps users find you on the web. You purchase it from a registrar and renew it regularly to maintain ownership. It\u2019s the first step in creating your online identity.<\/p>\n\n\n\n<p><strong>Hosting<\/strong> is the server space where your website\u2019s data, files, and images are stored. It ensures your site is accessible 24\/7 to anyone online. A reliable host makes your site faster and more secure, which is crucial for a good user experience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"can_i_use_a_domain_without_hosting\"><\/span>Can I use a domain without hosting?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Both <strong>hosting and domains<\/strong> work hand in hand. A domain directs users to your site, while hosting keeps it live and functional. Without hosting, your domain has nowhere to point to, and without a domain, no one can find your site. Together, they\u2019re the foundation of a strong SEO-friendly website.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"top-level_domains_list\"><\/span>Top-Level Domains list<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Top-Level Domains (TLDs), like <strong>.com<\/strong> or <strong>.org<\/strong>, are the last bit of a web address. They used to be a big deal for categorising websites, but these days they\u2019re not as important as they once were.<\/p>\n\n\n\n<p>Here\u2019s a quick rundown of the types:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Generic TLDs (gTLDs):<\/strong> Common ones like <strong>.com<\/strong>, <strong>.org<\/strong>, or newer ones like <strong>.blog<\/strong>.<\/li>\n\n\n\n<li><strong>Country Code TLDs (ccTLDs):<\/strong> Local options like <strong>.uk<\/strong> (UK) or <strong>.ca<\/strong> (Canada).<\/li>\n\n\n\n<li><strong>Sponsored TLDs (sTLDs):<\/strong> Specific ones like <strong>.edu<\/strong> (education) or <strong>.gov<\/strong> (government).<\/li>\n<\/ol>\n\n\n\n<p>Honestly, TLDs don\u2019t matter much anymore. What really counts is building a fast, secure, and well-optimised website. That means focusing on SEO, getting SSL for security, and ensuring your page loads quickly. The key to all of this?<\/p>\n\n\n\n<p>A good hosting provider. Hosting plays a massive role in your site\u2019s speed, security, and ability to handle future tech issues. So, if you\u2019re planning a web project, invest in quality hosting, it\u2019s way more important than worrying about your TLD.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"buy_domain_and_hosting\"><\/span>Buy Domain and Hosting<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A domain usually costs around \u00a310-20 per year, depending on the TLD you choose (like <strong>.com<\/strong> or <strong>.<\/strong><a href=\"http:\/\/co.uk\" target=\"_blank\" rel=\"noopener\"><strong>co.uk<\/strong><\/a>). Some registrars offer discounts for the first year, but keep in mind the renewal price is often higher. Domains are straightforward to manage, but costs can add up if you need extras like privacy protection.<\/p>\n\n\n\n<p>Hosting plans vary widely, from \u00a330-100+ per year for basic shared hosting, up to \u00a3300 or more for advanced options like VPS or dedicated servers. Cheaper plans are fine for small sites, but for better speed, security, and reliability, spending a bit more is worth it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"should_i_separate_domain_and_hosting\"><\/span>Should I Separate Domain and Hosting?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>You can buy your domain and hosting from separate providers, but it comes with extra work. You&#8217;ll need to update the DNS settings of your domain to connect it to your hosting, and you\u2019ll have to track payment deadlines for two providers. If you\u2019re not confident with DNS, servers, and SSL certificates, it\u2019s easier to keep things simple by getting both from one provider. Look for a hosting service that\u2019s reliable, secure, and offers good support to save yourself potential headaches.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"how_to_choose_hosting_and_a_domain\"><\/span>How to Choose Hosting and a Domain?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A good domain should be short, easy to remember, and represent your brand or purpose. If you are in England, a <strong>.<\/strong><a href=\"http:\/\/co.uk\" target=\"_blank\" rel=\"noopener\"><strong>co.uk<\/strong><\/a> TLD is a great option to show you are local, while <strong>.com<\/strong> works well for global reach. Avoid numbers or special characters as they can confuse people. Examples:<a href=\"http:\/\/bakingdelights.co.uk\" target=\"_blank\" rel=\"noopener\"> <strong>bakingdelights.co.uk<\/strong><\/a>,<a href=\"http:\/\/smithdesigns.com\" target=\"_blank\" rel=\"noopener\"> <strong>smithdesigns.com<\/strong><\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"tips_for_choosing_a_domain\"><\/span><strong>Tips for Choosing a Domain:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Keep it simple and easy to spell.<\/li>\n\n\n\n<li>Choose a TLD that fits your audience.<\/li>\n\n\n\n<li>Make it unique and brandable.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"tips_for_choosing_a_hosting\"><\/span><strong>Tips for Choosing a hosting<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A good hosting service is the foundation of a fast and secure website.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Reliable Uptime and Speed: <\/strong>Pick a host with at least 99.9 percent uptime and fast servers to keep your site online and loading quickly.<\/li>\n\n\n\n<li><strong>Strong Security Features: <\/strong>Make sure they offer free SSL certificates, regular backups, and malware protection to keep your site safe.<\/li>\n\n\n\n<li><strong>Room to Grow: <\/strong>Choose a host that allows easy upgrades and offers enough storage and bandwidth for future growth.<\/li>\n\n\n\n<li><strong>Easy-to-Use Control Panel: <\/strong>Look for a simple dashboard, like cPanel, to manage your site without hassle.<\/li>\n\n\n\n<li><strong>24\/7 Customer Support: <\/strong>Go for a host with round-the-clock support via chat, email, or phone, so help is always available.<\/li>\n\n\n\n<li><strong>Server Location Options: <\/strong>Check if the host has servers close to your audience for faster load times.<\/li>\n\n\n\n<li><strong>Tool Compatibility: <\/strong>Ensure it supports platforms like WordPress or tools you plan to use.<\/li>\n\n\n\n<li><strong>Fair Pricing: <\/strong>Avoid hidden fees and super high renewal rates by choosing a transparent provider.<\/li>\n<\/ol>\n\n\n\n<p>This checklist will help you find a hosting service that keeps your site secure, fast, and ready to grow!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"wordpress_seo_basics\"><\/span><strong>WordPress SEO Basics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Once you\u2019ve purchased your hosting and domain, and worked on keyword research and information architecture as we discussed in earlier lessons, it\u2019s time to start using WordPress.&nbsp;<\/p>\n\n\n\n<p>Before building your site, ensure your <strong>visibility settings<\/strong> are correct by going to Settings &gt; Reading and making sure search engines can not index your site.<\/p>\n\n\n\n<p>You might be wondering, &#8220;Why would I want to stop Google from indexing my site when I\u2019m doing all this work to get people to visit it?&#8221; Well, in the first few months, until your website has a clear structure (yes, that one we planned at the start), it\u2019s better to stay off Google\u2019s radar. If Google discovers pages you might later delete, it can be a headache to get them de-indexed.&nbsp;<\/p>\n\n\n\n<p>So, for now, we\u2019ll stay invisible to Google and other search engines while we get everything properly set up. It\u2019s just a smart way to avoid future hassle!<\/p>\n\n\n\n<p>Next, set an <strong>SEO-friendly permalink structure<\/strong> under Settings &gt; Permalinks, choosing the &#8220;Post Name&#8221; option for clean, readable URLs.&nbsp;<\/p>\n\n\n\n<p>Categories and tags are useful for organising your content and helping search engines understand your site\u2019s structure. They also make it easier for visitors to navigate.&nbsp;<\/p>\n\n\n\n<p>However, some people use tags like hashtags without realising they\u2019re creating unnecessary URLs. Since you\u2019re just starting, you likely don\u2019t have enough content to justify using categories and tags extensively.&nbsp;<\/p>\n\n\n\n<p>Keep in mind that every category and tag creates a new URL, which means you\u2019ll need to create content for those URLs if you want them to rank well. Focus on building quality content first before worrying about categories and tags.<\/p>\n\n\n\n<p>First, make sure Google isn\u2019t treating www.yoursite.com and yoursite.com as separate websites. This happens more often than you\u2019d think and can result in duplicate content that affects your rankings. To fix this, choose either the \u201cwww\u201d or non-\u201cwww\u201d version of your URL and stick with it. WordPress handles this automatically if you set your preferred version under Settings &gt; General, where both the WordPress Address and Site Address should match.<\/p>\n\n\n\n<p>When you\u2019re organising your content, try to keep posts or pages assigned to just one category. If a single post belongs to multiple categories, WordPress may generate multiple URLs for it, which could create duplicate content. For example, if a post is under both \u201cRecipes\u201d and \u201cHealthy Living,\u201d it might show up at yoursite.com\/recipes\/post-title and yoursite.com\/healthy-living\/post-title. That\u2019s an SEO headache waiting to happen.<\/p>\n\n\n\n<p>Permalinks also play a big role in avoiding duplicates. Once you\u2019ve set your permalink structure under Settings &gt; Permalinks, stick to it. Changing categories or moving content around without proper redirects can lead to broken links and duplicate pages, which can frustrate both users and search engines.<\/p>\n\n\n\n<p>Sometimes, duplicate content happens unintentionally. For instance, if you switch between HTTP and HTTPS, use pagination, or add URL parameters (like tracking codes), you might end up with multiple versions of the same page. You can check for this by searching Google with site:yourwebsite.com or reviewing your indexed pages in Google Search Console. If you see more pages than you\u2019ve actually created, there may be duplicate content that needs fixing.&nbsp;<\/p>\n\n\n\n<p>Every URL you delete should be redirected to another one to avoid those annoying 404 errors. Using 301 redirects is key here, as they tell search engines and users that a page has permanently moved to a new location.&nbsp;<\/p>\n\n\n\n<p>This helps prevent duplicate content issues and stops keyword cannibalisation, where multiple pages compete for the same keyword and hurt your rankings. With tools like RankMath, this process becomes much easier to manage. Don\u2019t worry, we\u2019ll dive into how to use it in more detail later.<\/p>\n\n\n\n<p>To prevent issues, you can use <strong>canonical URLs<\/strong>. A canonical URL tells Google which version of a page it should prioritise. For example, if the same blog post appears on two different URLs, the canonical tag points Google to the one you want it to index.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"configuring_your_wordpress_site\"><\/span>Configuring your WordPress site<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The <strong>General Settings<\/strong> section handles the foundational information about your website.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Site Title and Tagline<strong><br><\/strong>Begin by setting the <strong>Site Title<\/strong>, which represents your website\u2019s name, and the <strong>Tagline<\/strong>, a short description of what your site is about. These appear in search engine results and browser tabs.\n<ul class=\"wp-block-list\">\n<li>Navigate to Settings &gt; General.<\/li>\n\n\n\n<li>In the &#8220;Site Title&#8221; field, enter your website\u2019s name (e.g., \u201cAmazing Travel Blog\u201d).<\/li>\n\n\n\n<li>In the &#8220;Tagline&#8221; field, write a brief description (e.g., \u201cAdventures Around the World\u201d).<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Admin Email Address<strong><br><\/strong>Verify that the <strong>Admin Email Address<\/strong> is accurate. This email will receive important notifications about updates, user activity, and security alerts.<\/li>\n\n\n\n<li>Timezone and Date\/Time Settings<strong><br><\/strong>Select the appropriate timezone for your site to ensure that scheduled posts, comments, and events align with your audience\u2019s time.\n<ul class=\"wp-block-list\">\n<li>Scroll to the &#8220;Timezone&#8221; dropdown and select your region.<\/li>\n\n\n\n<li>Adjust the date and time format to your preference.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Membership Options<strong><br><\/strong>Decide if you want users to register on your site. If you allow registrations, ensure you set the default role for new users to <strong>Subscriber<\/strong> to limit their access.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"writing_settings\"><\/span>Writing Settings<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The <strong>Writing Settings<\/strong> section determines how WordPress handles content creation.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Default Post Category<strong><br><\/strong>Select a default category for new posts. For example, if most of your posts will be tutorials, set &#8220;Tutorials&#8221; as the default.\n<ul class=\"wp-block-list\">\n<li>Navigate to Settings &gt; Writing.<\/li>\n\n\n\n<li>In the &#8220;Default Post Category&#8221; dropdown, choose the category.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Default Post Format<br>Choose how new posts are formatted. For blogs, the standard format is usually fine, but you can select alternatives like \u201cGallery\u201d or \u201cVideo\u201d depending on your content.<\/li>\n\n\n\n<li>Email Publishing<strong><br><\/strong>Configure settings to publish posts via email if you want to write and publish content by sending an email to a specific address.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"reading_settings\"><\/span>Reading Settings<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The <strong>Reading Settings<\/strong> affect how your site displays content to visitors.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Homepage Displays<strong><br><\/strong>Decide whether your homepage shows your latest posts or a static page.\n<ul class=\"wp-block-list\">\n<li>Navigate to Settings &gt; Reading.<\/li>\n\n\n\n<li>Choose \u201cYour latest posts\u201d to display blog updates on the homepage.<\/li>\n\n\n\n<li>Alternatively, select \u201cA static page\u201d and assign a specific page as your homepage.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Blog Page Posts Limit<strong><br><\/strong>Set how many posts appear on a single page. Keep this number reasonable (e.g., 5-10 posts) to avoid slow loading times.<\/li>\n\n\n\n<li>Search Engine Visibility<strong><br><\/strong>Ensure the &#8220;Discourage search engines from indexing this site&#8221; option is <strong>unchecked<\/strong>. This setting should only be enabled if your site is under development and not ready for public view.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"discussion_settings\"><\/span>Discussion Settings<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The <strong>Discussion Settings<\/strong> control how comments are managed on your site.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Comment Moderation<strong><br><\/strong>Enable comment moderation to prevent inappropriate or spammy comments from being published automatically.\n<ul class=\"wp-block-list\">\n<li>Navigate to Settings &gt; Discussion.<\/li>\n\n\n\n<li>Check \u201cComment must be manually approved.\u201d<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Avatar Settings<strong><br><\/strong>Choose whether to display user avatars in comments. Enable <strong>Gravatars<\/strong> to personalise the comment section with user images.<\/li>\n\n\n\n<li>Email Notifications<strong><br><\/strong>Do not Enable notifications to receive an email when a comment is held for moderation or posted.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"media_settings\"><\/span>Media Settings<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The <strong>Media Settings<\/strong> section determines how WordPress handles image uploads.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Image Sizes<strong><br><\/strong>Define default dimensions for images uploaded to your site.\n<ul class=\"wp-block-list\">\n<li>Navigate to Settings &gt; Media.<\/li>\n\n\n\n<li>Set dimensions for thumbnails, medium, and large images. Resize them to align with your site\u2019s layout and design.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Uploading Files<strong><br><\/strong>Choose whether uploaded images are organised into folders based on the month and year they were uploaded.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"permalink_settings\"><\/span>Permalink Settings<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The <strong>Permalink Settings<\/strong> are vital for SEO and user experience.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Choose a Permalink Structure<strong><br><\/strong>Opt for a clean, descriptive URL structure to improve readability and search engine rankings.\n<ul class=\"wp-block-list\">\n<li>Navigate to Settings &gt; Permalinks.<\/li>\n\n\n\n<li>Select \u201cPost name\u201d to use the title of your posts in the URL (e.g., yourwebsite.com\/sample-post).<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Custom Permalinks<strong><br><\/strong>If you need a custom structure for specific content, define it in the &#8220;Custom Structure&#8221; field. This is useful for advanced SEO configurations.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"privacy_settings\"><\/span>Privacy Settings<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>WordPress includes a Privacy Settings section to help you comply with data protection laws.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Set a Privacy Policy Page\n<ul class=\"wp-block-list\">\n<li>Navigate to Settings &gt; Privacy.<\/li>\n\n\n\n<li>Create a new page or select an existing page as your Privacy Policy.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Customise Your Policy<strong><br><\/strong>Use the WordPress privacy policy template to create a compliant document. Include details on data collection, cookies, and third-party integrations.<\/li>\n<\/ol>\n\n\n\n<p>By going through each area of the WordPress Settings step by step, you can set up your site to run smoothly, improve usability, and align with your SEO goals. Taking the time to tweak these settings properly will prepare your site for growth, ensuring it delivers a great user experience and solid performance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"dashboard\"><\/span>Dashboard<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When you set up your WordPress site, everything starts with the Dashboard. This is your main control centre as the admin, where you manage everything from design and content to user settings. The Dashboard makes it easy to switch between the back-end, where you make edits, and the front-end, which is what your visitors see. You can use the top black bar to quickly toggle between these views and visualise how your changes look to users. It is important to get comfortable with the Dashboard, as it is the core of managing your site.<\/p>\n\n\n\n<p>In the settings, you can adjust the site title, admin email, language, timezone, and permalink structure to improve SEO. Just avoid changing the WordPress or site address fields, as this can break your site.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"appearance\"><\/span>Appearance<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The look and feel of your WordPress site are determined by the theme you choose. Themes control the <strong>design, layout, and style, <\/strong>letting you create a unique site. You can pick a free theme from WordPress or upload a premium one if you\u2019ve bought it.&nbsp;<\/p>\n\n\n\n<p>Once activated,<strong> you can customise it<\/strong> to match your brand by tweaking colours, fonts, and layouts. Widgets are a handy feature that let you add extras like search bars, recent posts, or social media icons to areas like the sidebar or footer.<\/p>\n\n\n\n<p>Your site\u2019s navigation <strong>menu can be created in the Appearance<\/strong> section. A well-organised menu helps users easily find important pages, like your About or Contact page, improving usability and SEO.&nbsp;<\/p>\n\n\n\n<p>When choosing a theme, focus on performance, user experience, and flexibility. Make sure it runs smoothly and supports at least PHP 7.4 for speed and security. A good theme isn\u2019t just about looking great; it should also meet your audience\u2019s needs and make your site easy to use.<\/p>\n\n\n\n<p><strong>Think about what your visitors<\/strong> need and how to deliver it. The best themes help you create SEO-friendly content by presenting information clearly for both users and search engines.&nbsp;<\/p>\n\n\n\n<p><strong>A fast, responsive theme is essential,<\/strong> especially since most people browse on mobile devices. Your site should work perfectly on phones and tablets, with easy-to-tap buttons and content that adjusts to different screen sizes.<\/p>\n\n\n\n<p>Most modern WordPress themes are responsive, but always check how your site performs on mobile. Use Google Analytics to find the most visited pages on mobile and focus on improving their layout and functionality.<strong> Avoid tiny text or overly fancy fonts<\/strong> that affect readability and ensure forms like newsletters are mobile-friendly.<\/p>\n\n\n\n<p>Consider using next-gen <strong>image formats like WebP<\/strong>, which WordPress supports, to improve loading times on mobile. By selecting a responsive theme and optimising your site for mobile users, you\u2019ll create a faster, user-friendly site that meets your audience\u2019s needs while staying competitive in search rankings.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"seo_plugins_and_tools\"><\/span>SEO Plugins and Tools<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Plugins are amazing tools for boosting your WordPress site by adding extra features that improve SEO, user experience, and overall functionality. But before you go wild installing loads of plugins, remember that quality beats quantity. Too many plugins can slow down your site or even cause security issues. Let me show you how to find, install, and manage plugins directly in WordPress.<\/p>\n\n\n\n<p>To get started, head to your WordPress Dashboard and click on Plugins in the left-hand menu. From there, click Add New. You will see a search bar where you can type in the name or functionality you are looking for. For example, if you want help with SEO, search for Rank Math. Need to block spam? Antispam Bee is a great choice. Want to add forms to your site? Try Contact Form 7.<\/p>\n\n\n\n<p>Once you find the plugin you need, check the details. Look for the last <strong>updated date, active installations, ratings, <\/strong>and whether it is compatible with your version of WordPress. This information is crucial to avoid installing outdated or poorly supported plugins. If everything looks good, click Install Now and then Activate.<\/p>\n\n\n\n<p>After activation, the plugin will either add a new menu item in your Dashboard or be accessible from an existing section like Settings or Tools. Each plugin will have its setup process, so follow the instructions provided to configure it properly.<\/p>\n\n\n\n<p>Remember, plugins are powerful but should be used wisely. <strong>Stick to those you really need <\/strong>and Keep it simple and focus on making your WordPress site fast and efficient.<\/p>\n\n\n\n<p>Estos son algunos plugins que recomiendo en general que cualquier proyecto seo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"rank_math_seo_made_simple\"><\/span>Rank Math: SEO Made Simple<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Rank Math is an amazing tool that I use all the time for SEO. It does so much, like managing redirects, which we talked about earlier. It makes handling 404 errors and <strong>setting up 301 redirects super easy<\/strong>, and it also takes care of video SEO and schema SEO, which are essential for standing out in search results.<\/p>\n\n\n\n<p>While the free version is great if you are just starting, <strong>I personally use the Pro version, and it is absolutely worth it. <\/strong>For just a few pounds a year, it saves me so much time by handling all those time-consuming SEO tasks, and trust me, there are a lot. It has made managing SEO way easier for me and is a tool I recommend to anyone serious about improving their site.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"antispam_bee_keeping_your_site_clean\"><\/span>Antispam Bee: Keeping Your Site Clean<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Spam comments can harm your website\u2019s credibility and slow it down. <strong>Antispam Bee<\/strong> is a lightweight plugin that filters out spam automatically, protecting your site without requiring captchas or additional user actions. It works seamlessly alongside other tools like Rank Math to maintain a professional, user-friendly environment.<\/p>\n\n\n\n<p>By reducing unnecessary spam, you create a cleaner website experience, improving engagement and overall user satisfaction\u2014both key metrics for search engines like Google.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"contact_form_7_streamlined_communication\"><\/span>Contact Form 7: Streamlined Communication<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Contact Form 7 is a brilliant tool for creating customisable contact forms that are easy to set up and effective for collecting user inquiries. Whether you are gathering leads or feedback, it ensures a smooth experience for your visitors and keeps everything running seamlessly on your site.<\/p>\n\n\n\n<p>You can even track form submissions in <strong>Google Analytics<\/strong>, which helps you better understand user behaviour and improve your communication strategies. It is a must-have tool for managing user interactions and keeping things organised on your WordPress site.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"boosting_your_website_with_additional_tools\"><\/span>Boosting Your Website with Additional Tools<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>To further improve your site\u2019s performance and SEO, pair these plugins with external tools:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ahrefs Keyword Research Tools<\/strong>: Identify low-competition keywords and optimise your content strategy for better rankings.<\/li>\n\n\n\n<li><strong>Google Analytics<\/strong>: Monitor traffic and user engagement to refine your website\u2019s structure and content.<\/li>\n\n\n\n<li><strong>Google Search Console<\/strong>: Use insights to fix crawl errors, submit sitemaps, and track keyword performance.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"users\"><\/span>Users<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Managing users is an important part of setting up your WordPress site, especially if you have a team contributing to it. WordPress allows you to add users with different roles like admin, editor, or author, each with specific permissions to keep things organised and secure.<\/p>\n\n\n\n<p>For instance, an author can create and edit their own posts but cannot access site settings, while an admin has full control. Assigning the right roles helps prevent accidental errors or changes that could disrupt your site, ensuring everything runs smoothly and efficiently.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"posts_and_pages\"><\/span>Posts and Pages<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Creating optimised content in WordPress is not just about writing a blog post and hitting publish; it\u2019s about strategically using the tools available within the platform to ensure your content is both engaging for users and visible to search engines. Let\u2019s go step by step through the process of creating and optimising content directly within WordPress.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"starting_with_posts_and_pages\"><\/span>Starting with Posts and Pages<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>From your WordPress Dashboard, navigate to the <strong>Posts<\/strong> or <strong>Pages<\/strong> section, depending on what type of content you\u2019re creating. If it\u2019s a blog entry, click on \u201cPosts\u201d and then \u201cAdd New.\u201d&nbsp;<\/p>\n\n\n\n<p>For static content like an About or Contact page, select \u201cPages\u201d and \u201cAdd New.\u201d This will open<strong> the Gutenberg editor,<\/strong> WordPress\u2019s default block-based editor, where you can create content in a structured and visually appealing way.<\/p>\n\n\n\n<p>In the title field, type the main title of your post or page. This title should include your <strong>focus keyphrase<\/strong>, as it\u2019s one of the most important factors for SEO. For example, if you\u2019re writing a guide about gardening, a good title might be \u201c10 Expert Tips for Organic Gardening.\u201d Keep the title clear and relevant, as it will form the basis of your URL and appear in search engine results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"adding_and_formatting_content\"><\/span>Adding and Formatting Content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In the Gutenberg editor, begin by adding text blocks to create your content. Break up the content into sections using headings. Click the &#8220;+&#8221; button to add an <strong>H2 block<\/strong> for major sections and <strong>H3 blocks<\/strong> for subsections. For example, create headings like \u201cPreparing Your Garden for Planting\u201d and \u201cChoosing the Right Fertiliser.\u201d Using a logical <strong>content hierarchy<\/strong> improves readability and helps search engines understand the structure of your content.<\/p>\n\n\n\n<p>As you write, incorporate your <strong>focus keyphrase<\/strong> naturally into the text, particularly in the introduction, headings, and conclusion. Avoid overloading your content with keywords, as this can negatively impact your SEO rankings. Instead, use <strong>semantic keywords<\/strong>, related terms that provide context. For instance, if your focus keyphrase is \u201corganic gardening,\u201d include terms like \u201cnatural pest control\u201d or \u201ccomposting techniques.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"enhancing_with_media\"><\/span>Enhancing with Media<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Click on the \u201c+\u201d button in the Gutenberg editor to add images, videos, or other media. Upload files directly from your computer or select existing files from the Media Library. For every image, add an <strong>alt tag<\/strong> in the &#8220;Alt Text&#8221; field. This tag describes the image for search engines and improves accessibility for users with visual impairments. For example, if the image is of a vegetable garden, the alt text might read \u201cA lush organic vegetable garden with tomatoes and cucumbers.\u201d<\/p>\n\n\n\n<p>Before uploading images to your site, it\u2019s super important to resize and optimise them. Why? Because large images can slow down your site, especially on mobile devices, and no one likes a slow website! Another thing to keep in mind is that your image filenames should include the keyword for your content. This helps with SEO since images can rank too!<\/p>\n\n\n\n<p>Make sure each image has a proper title, description, alt text, and caption that uses the keyword. it\u2019s because images can also rank individually in search results, boosting your blog&#8217;s visibility.<\/p>\n\n\n\n<p>And here\u2019s a tip: prep all your files before uploading them. Once an image is uploaded, the URL is automatically created using the file name, and you won\u2019t be able to change it later.<\/p>\n\n\n\n<p>To keep your site fast and efficient, use plugins like WebP Converter for Media or tools like Squoosh to compress your images without losing quality. A bit of effort before uploading goes a long way in keeping your site both speedy and search-engine-friendly!&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"managing_external_links_in_wordpress\"><\/span>Managing External Links in WordPress<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Another thing to watch out for is links within your content. Don\u2019t repeatedly link to the same few pages unless it\u2019s relevant to the topic. When creating links, avoid vague phrases like \u201cclick here\u201d or \u201clearn more.\u201d Instead, use descriptive text like \u201cexplore our guide to organic gardening\u201d so search engines and users understand the link\u2019s purpose.<\/p>\n\n\n\n<p>When adding external links in WordPress, you have several options to ensure they\u2019re user-friendly and SEO-friendly:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Nofollow Links<\/strong>: Use rel=&#8221;nofollow&#8221; to prevent search engines from passing link equity. Ideal for affiliate links, paid promotions, or untrusted sources.<\/li>\n\n\n\n<li><strong>Sponsored Links<\/strong>: Add rel=&#8221;sponsored&#8221; for paid or sponsored links to comply with search engine guidelines.<\/li>\n\n\n\n<li><strong>UGC (User-Generated Content)<\/strong>: Use rel=&#8221;ugc&#8221; for links in comments or forums to indicate they were added by users.<\/li>\n\n\n\n<li><strong>Open in New Tab<\/strong>: Enable the \u201cOpen in a new tab\u201d option to keep users on your site while they view external resources.<\/li>\n\n\n\n<li><strong>Title Attributes<\/strong>: Add a title to provide a hover description for users, improving clarity about where the link leads.<\/li>\n\n\n\n<li><strong>Tracking Parameters<\/strong>: Add UTM parameters to track clicks and performance through analytics tools.<\/li>\n<\/ol>\n\n\n\n<p>By choosing the right attributes for your links, you enhance both usability and SEO while maintaining transparency for users and search engines.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"configuring_metadata\"><\/span>Configuring Metadata<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Scroll down to the bottom of the editor, where you\u2019ll find the metadata fields. If your WordPress setup includes a basic SEO plugin, you\u2019ll have fields to add a <strong>meta description<\/strong> and preview your post\u2019s appearance in search engine results.<\/p>\n\n\n\n<p>In the meta description field, write a short, compelling summary of your content that includes the focus keyphrase. For example, \u201cLearn 10 expert tips for successful organic gardening, including soil preparation and pest control.\u201d Keep the description under 160 characters to avoid truncation in search results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"implementing_schema_markup_and_rich_snippets\"><\/span>Implementing Schema Markup and Rich Snippets<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Schema markup helps search engines understand your content better by adding extra context. While some WordPress themes and plugins include built-in schema options, adding custom schema manually can be tricky if you\u2019re not familiar with coding\u2014it usually takes a few hours to get all the snippets right.<\/p>\n\n\n\n<p>My recommendation? Skip the hassle and use Rank Math. It has a free section for working with rich snippets and a paid version with even more options. I use it myself and can\u2019t recommend it enough.<\/p>\n\n\n\n<p>If you want to add schema directly in WordPress, you can use the block editor\u2019s code or metadata sections.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"publishing_and_monitoring_performance\"><\/span>Publishing and Monitoring Performance<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Before hitting publish, always preview your content using the &#8220;Preview&#8221; button in the Gutenberg editor. Make sure the layout looks great on both desktop and mobile devices. Once you\u2019re happy with it, go ahead and click \u201cPublish.\u201d<\/p>\n\n\n\n<p>After publishing, use tools like Google Search Console to track how your content is performing. Keep an eye on metrics like click-through rates, impressions, and average position in search results. Just remember, this data won\u2019t be available immediately, it usually takes about 24 hours to show the previous day\u2019s stats. If your site is new, be patient; Google needs time to crawl and index your pages. It\u2019s totally normal for your first posts to go unnoticed at the start.<\/p>\n\n\n\n<p>The data you get will help you figure out what\u2019s working and highlight areas to improve for future SEO updates. We\u2019ll cover on-page SEO tweaks in another classes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"categories_tags_and_archive_pages_made_easy_with_information_architecture\"><\/span>Categories, Tags, and Archive Pages Made Easy with Information Architecture<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A well-structured WordPress site isn\u2019t just about individual posts or pages, it\u2019s about how everything connects. Internal linking, proper use of categories and tags, and managing archive pages are key strategies for creating a site that\u2019s easy to navigate, user-friendly, and optimised for search engines.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"building_a_strong_internal_linking_strategy\"><\/span>Building a Strong Internal Linking Strategy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Internal linking is one of the most effective ways to improve site navigation and SEO. By linking to other relevant content on your site, you guide users to valuable resources while helping search engines understand the relationships between your pages.<\/p>\n\n\n\n<p>To add an internal link in WordPress, highlight the anchor text, this is the clickable text that should be descriptive of the linked content. For example, instead of \u201cclick here,\u201d use a phrase like \u201clearn more about organic gardening techniques.\u201d After highlighting the text, click the \u201cInsert Link\u201d button in the editor and paste the URL of the page you want to link to.<\/p>\n\n\n\n<p>Effective internal linking involves more than just connecting random pages. Focus on <strong>contextual internal linking<\/strong>, which means linking related content naturally within the text. For example, if you\u2019re writing an article about vegetable gardening, you might link to a post about \u201c5 Best Organic Fertilisers\u201d or \u201cHow to Set Up a Raised Garden Bed.\u201d<\/p>\n\n\n\n<p>For key topics on your site, create <strong>cornerstone content<\/strong>. These are comprehensive, authoritative articles that serve as the foundation of your site\u2019s main subject areas. Cornerstone content not only educates users but also strengthens your SEO by establishing page authority.&nbsp;<\/p>\n\n\n\n<p>For example, if your website is about gardening, a cornerstone article could be \u201cThe Complete Guide to Organic Gardening.\u201d Link to this page frequently from other related posts, using descriptive anchor text like \u201ccheck out our complete guide to organic gardening.\u201d This signals to search engines that this page is a priority and deserves higher rankings.<\/p>\n\n\n\n<p>Use internal linking to distribute <strong>page authority<\/strong> across your site. By linking less authoritative pages to cornerstone content or high-performing pages, you help search engines see the interconnected value of your content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"managing_categories_and_tags\"><\/span>Managing Categories and Tags<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Categories and tags are super important for keeping your content organised and making life easier for your users. But here\u2019s the thing: creating too many categories and tags early on can actually backfire. You might end up with loads of empty URLs because there won\u2019t be enough content to fill them.<\/p>\n\n\n\n<p>My advice? Don\u2019t rush into using them right at the start of your project. Focus on building up a solid amount of content first. Once you\u2019ve got a decent volume, you can distribute it better, but you won\u2019t know how to do that effectively until the content is there. And trust me, creating content is the part that takes the longest, so be patient.<\/p>\n\n\n\n<p>That said, I\u2019ll show you how to add categories and tags as your project grows and when they\u2019re actually needed.<\/p>\n\n\n\n<p>In WordPress, each post should belong to only one category to prevent duplicate content. For example, a post about \u201cTomato Gardening Tips\u201d might fit under the \u201cVegetable Gardening\u201d category rather than both \u201cVegetable Gardening\u201d and \u201cDIY Gardening.\u201d Too many categories can confuse users and dilute your SEO efforts.<\/p>\n\n\n\n<p>Tags, on the other hand, should be used sparingly and only when they add value. For instance, tags like \u201ctomatoes,\u201d \u201corganic fertiliser,\u201d or \u201cplant care\u201d could complement the above post. Avoid creating too many tags with overlapping meanings, as this can lead to <strong>tag cannibalisation<\/strong>, where similar tags compete against each other in search engines.<\/p>\n\n\n\n<p>You can manage categories and tags from the WordPress Dashboard by going to Posts &gt; Categories or Posts &gt; Tags. Use clear, descriptive names for each, and ensure they reflect the content structure of your site.<\/p>\n\n\n\n<p>Don\u2019t forget that each category and tag should have a keyword assigned to it, as they create a URL that can rank in search engines. So, be mindful when using tags or categories; they\u2019re not the same as hashtags on social media!&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"archive_pages_and_pagination\"><\/span>Archive Pages and Pagination<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Archive pages automatically organise your posts based on categories, tags, dates, or authors. These pages are essential for improving site navigation and helping users discover older content. For example, a category archive page for \u201cVegetable Gardening\u201d would display all posts tagged with that category, making it easy for readers to explore related articles.<\/p>\n\n\n\n<p>To customise your archive pages, head over to your theme\u2019s settings or use a page builder plugin. You can add handy elements like headings, short introductions, or images to make the user experience much better. It\u2019s also important to use a logical permalink structure for your archive pages, like yoursite.com\/category\/vegetable-gardening, to keep your URLs SEO-friendly.&nbsp;<\/p>\n\n\n\n<p>And here\u2019s a tip: you can even remove the &#8220;category&#8221; part from the URL to make it cleaner and more user-friendly using the Rank Math plugin, but we\u2019ll get to that later!<\/p>\n\n\n\n<p>Pagination is a way to organise large amounts of content, and WordPress automatically paginates blog rolls and archive pages once they exceed a certain number of posts. Personally, I\u2019m not a fan of using this feature because it creates an extra URL for every page of results. I prefer keeping all the content on a single results page instead.<\/p>\n\n\n\n<p>If you want to control how many posts appear per page, you can adjust it in <strong>Settings &gt; Reading<\/strong>. To avoid duplicate content issues on paginated archive pages, you can use the web architecture we set up earlier to clearly indicate the relationship between pages.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"media_managing_images_and_files_in_wordpress\"><\/span>Media: Managing Images and Files in WordPress<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The <strong>Media Library<\/strong> in WordPress is the central repository for all the images, videos, and documents you upload to your site. Proper management of media files is critical for maintaining fast loading speeds, optimising SEO, and ensuring accessibility.<\/p>\n\n\n\n<p>To access the Media Library, navigate to \u201cMedia\u201d from the WordPress Dashboard. Here, you can view, edit, and organise all your uploaded files. To add new media, click on \u201cAdd New\u201d and either drag files into the upload area or select them manually from your computer.<\/p>\n\n\n\n<p>When uploading images, it\u2019s essential to optimise their file sizes to improve page loading times, especially on mobile devices where slow load speeds can lead to high bounce rates.&nbsp;<\/p>\n\n\n\n<p>Once uploaded, click on any image in the Media Library to edit its details. In the \u201cAlt Text\u201d field, enter a descriptive explanation of the image. For example, if you\u2019ve uploaded a photo of a sunflower, you could use \u201cClose-up of a yellow sunflower in a garden.\u201d This not only enhances accessibility for visually impaired users but also helps search engines understand the context of your images, boosting your SEO.<\/p>\n\n\n\n<p>For better organisation, rename files with clear and relevant names before uploading, such as \u201corganic-garden-sunflower.jpg\u201d instead of \u201cIMG1234.jpg.\u201d This makes it easier to manage your media library as it grows and provides additional context to search engines.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"comments_engaging_with_your_audience\"><\/span>Comments: Engaging with Your Audience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The <strong>Comments<\/strong> section in WordPress is where you manage all user interactions with your posts. Allowing comments can foster a sense of community on your site and encourage engagement, but they must be moderated to maintain quality and prevent spam.<\/p>\n\n\n\n<p>To access and manage comments, go to the \u201cComments\u201d section in the Dashboard. Each comment will display the user\u2019s name, email, and the content of their comment. You have several options for managing comments: approve, reply, mark as spam, or delete. Approved comments appear publicly on your site, while spam comments are filtered into a separate section.<\/p>\n\n\n\n<p>To moderate effectively, enable manual approval for comments. This can be configured by navigating to Settings &gt; Discussion and checking the \u201cComment must be manually approved\u201d option. This ensures that only appropriate and relevant comments are displayed on your site.<\/p>\n\n\n\n<p>Replying to genuine comments not only shows your audience that you value their input but also helps build trust and encourage further interaction. Keep your responses professional, friendly, and relevant to the discussion. For example, if someone praises a blog post, a simple \u201cThank you for your feedback! Glad you found it helpful!\u201d can go a long way.<\/p>\n\n\n\n<p>Spam comments, often filled with irrelevant links or harmful content, can harm your site\u2019s credibility. Use plugins like <strong>Antispam Bee<\/strong> to filter and manage spam automatically.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"tools_enhancing_your_sites_health_and_performance\"><\/span>Tools: Enhancing Your Site\u2019s Health and Performance<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The <strong>Tools<\/strong> section in WordPress provides several utilities for maintaining your site\u2019s health and performance. These tools are essential for troubleshooting, improving speed, and managing your site\u2019s content.<\/p>\n\n\n\n<p>The <strong>Site Health<\/strong> feature, accessible via Tools &gt; Site Health, provides a detailed overview of your site\u2019s current status. It identifies issues such as outdated plugins, missing security updates, or configuration errors. Each issue is categorised as either \u201cCritical\u201d or \u201cRecommended,\u201d making it easy to prioritise fixes. For example, if Site Health detects that your PHP version is outdated, it will provide a guide on updating to the latest version, which improves both security and performance.<\/p>\n\n\n\n<p>Additionally, advanced users can use the \u201cExport Personal Data\u201d and \u201cErase Personal Data\u201d options to comply with data protection regulations like GDPR. This makes it easy to handle user data requests while maintaining legal compliance.<\/p>\n\n\n\n<p>By regularly checking the Tools section, addressing Site Health recommendations, and keeping backups of your content, you ensure that your WordPress site remains fast, secure, and SEO-friendly. A well-maintained site not only delivers a better user experience but also performs better in search engine rankings.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Get started with WordPress SEO web the easy way. This beginner\u2019s guide walks you through simple steps to boost your site\u2019s visibility and rank higher online.<\/p>\n","protected":false},"author":1,"featured_media":1674,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1698","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","infinite-scroll-item","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"_links":{"self":[{"href":"https:\/\/rojascreator.com\/es\/wp-json\/wp\/v2\/posts\/1698","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rojascreator.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rojascreator.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rojascreator.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rojascreator.com\/es\/wp-json\/wp\/v2\/comments?post=1698"}],"version-history":[{"count":0,"href":"https:\/\/rojascreator.com\/es\/wp-json\/wp\/v2\/posts\/1698\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rojascreator.com\/es\/wp-json\/wp\/v2\/media\/1674"}],"wp:attachment":[{"href":"https:\/\/rojascreator.com\/es\/wp-json\/wp\/v2\/media?parent=1698"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rojascreator.com\/es\/wp-json\/wp\/v2\/categories?post=1698"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rojascreator.com\/es\/wp-json\/wp\/v2\/tags?post=1698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}